DealSync Blog
Field notes
On the LO–Realtor partnership, lead nurturing, and the follow-up gap — from a 25-year loan officer.
The 5-Touch Follow-Up Cadence That Actually Converts Mortgage Leads
It takes 5+ follow-ups to close a lead, but most stop after one. The exact cadence — timing, channel, and what to say at each step.
The Follow-Up Gap: Why Good Mortgage Referrals Quietly Die
Most mortgage referrals don't die at closing. They die in the weeks after a great first call. Here's why — and how to close the gap.